Martin Jackson Wenerski

Award-winning senior-level Art Director/Graphic Designer with 15+ years of professional experience in agencies and in-house corporate environments. Passion for creating innovative, sharp, and distinctive designs that immediately attract attention and drive responses. Proven ability to develop dynamic marketing materials, brand identities, and print designs. Skilled in creating high-impact iconography, direct mail, packaging, large-scale indoor/outdoor signage, Web graphics, and story/mood boards. Efficiently manage tight deadlines and schedules while effectively communicating with cross-functional teams.

CORE COMPETENCIES

Creative / Art Direction

Conceptual Strategy

Graphic Design

Interactive Campaigns

Artistic Leadership

Brand Development

Layouts & Compositions

Font & Color implementation

Photo Shoot Oversight

Multimedia Development

Production Overview

Budget Management

Professional Experience

GroupM (a WPP Company), New York, NY July 2016-Present

Art Director/Designer (Consultant)

Responsible for delivering strategically analyzed designs and implementing dynamic branding projects. Produce sales-driving, brand-focused and cross-channel campaigns.

Create high-level executive presentations within branded Identity guidelines
Establish visual brand ID guidelines for partner companies, design customized templates and respective collateral
Conceptualize, create and develop strategic visual designs

Xaxis (a WPP Company), New York, NY April 2013-2016

Director of Global Design (2014 –2016)

Senior Global Designer (2013 – 2014)

Responsible for strategically conceptualizing, designing and implementing dynamic branding initiatives that supported the evolution of Xaxis from startup to billion-dollar company. Art direct sales-driving, brand-extending and cross-channel campaigns including print ads, product launches, brochures, advertorials, Web sites, banner ads, billboards, iPhone campaigns, and logos. Creative direct and approve global multi-media collateral including video.

Managed creative deliverables, in-house and freelance teams to lead all phases of nationwide and international campaigns
Developed vibrant materials used across all social media, web banners and company websites
Collaborated with CEO, Global and Regional Marketing Teams as a cohesive team player to ensure that strategic goals and objectives are met on time and on budget
Established and maintain visual brand ID guidelines by putting in place templates and processes globally
Effectively developed accurate pricing quotes and successfully negotiated and managed internal and external vendor contracts to maximize cost
Cultivated a solid reputation for doing whatever it takes to deliver superior design concepts

Elser & Aucone, New York, NY July 2004-2013

Art Director/Graphic Designer

Responsible for graphic design and art direction of print advertising, TV commercials, large scale and outdoor signage, subway posters, internal materials, Web graphics, direct mail photography shoots, collateral and promotional materials from conception to final production for clients including: NYCB Bank, Ridgewood Savings Bank, Monroe College, Mercy College.

Conceptualized, created and developed visual designs and layouts for print and electronic media
Created and produced posters, flyers and other promotional items for trade publications
Specialized in color, graphic layout, type, illustration, photography and other techniques for print advertisements
Coordinated meetings with clients for the review of concepts and presentation of designs to ensure satisfaction with multi-million dollar contracts

Orion Telecommunications Corp., New York, NY March 2002-October 2002

Graphic Designer

On-site graphic design and production of product packaging, signage and marketing collateral for Telecommunications Company.

Designed, created and developed visual designs and layouts for phone cards, posters, flyers and other promotional items for trade publications
Specialist in color, graphic layout, type, illustration, photography and other techniques for print advertisements
Managed production process from inception to completion
Finalized and approved all outgoing advertisements

Education

ST. JOHN’S UNIVERSITY Jamaica, NY

Bachelors of Fine Art in Graphic Design, June 2001

Sigma Phi Epsilon Fraternity Alumnus

Skills

Adobe Creative Suite (Photoshop, InDesign, Illustrator, Dreamweaver, Flash, After Effects), Microsoft Office Suite (PowerPoint, Word, Excel), Sketch, HTML, CSS, QR coding, Jquery & Javascript coding

Awards

2005 MarCom Creative Award, Geis Auto Mall “Funny Car” Print Campaign